A clear identity for the KraljevinaZelina brand is created through a series of colourful labels that convey a sense of the spirit and power of nature. Inspired by legends from the Zelina region, the design is based on portraits of fairies, elves and other denizens of the local forests and meadows, each crowned with a wreath of wild flowers and green tendrils. The series of portraits are a combination of reality and imagination, each of which represents an individual winery. The design aims to convey the diversity of the local landscape and the light, clear, intuitive and aromatic characteristics of the wine itself.

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